TEAM - Synergia

Flor Lozano

Qualitative Research Lead and Chief Moderator

Flor is a marketing professional with extensive brand strategy, consumer research and marketing communications experience.

Throughout her career, Flor has advised a wide range of prominent companies in their efforts to develop targeted and strategic multicultural and multinational marketing initiatives. Her leading role in hundreds of research efforts has provided her with a deep and nuanced understanding of Latino culture and the ways in which Latinos interact with retail brands and products in diverse categories, including wireless telecommunications, CPG, beverages, retail.

Previously to founding Synergia, a multicultural market research and strategy firm, Flor worked as Senior Strategic Planner at leading U.S. Hispanic and general market advertising agencies, including Bromley Communications, LatinWorks, and GSD&M Idea City. Some of her clients have included: Blue Cross Blue Shield, Humana, Sprint, MetroPCS, MoneyGram, CenturyLink, Bar-S, Wal-Mart, Nestlé, Coors Brewing Company, Unilever, Procter & Gamble, Gillette, ConAgra, and MöetHennesy. In addition to her work in the U.S., Flor has managed multi-national marketing efforts in Mexico for a number of renowned U.S. companies including: Herman Miller, Met Life and Penton Media.

Flor holds a Master’s Degree in Advertising from the University of Texas at Austin where she specialized in Brand Planning, and a Graduate’s Degree in Psychology from Universidad Iberoamericana in Mexico. She also holds a Bachelor’s Degree in International Business from Tec de Monterrey, one of the top business schools in Latin America. Flor is a member of the Qualitative Research Consultants Association (QRCA).

Originally from Monterrey, Mexico, Flor has made Austin her home for the past 14 years.

Bruno Longarini

Client Services Lead and Multicultural Strategist

With a passion for listening and finding new solutions to old problems, coupled with extensive international experience in brand strategy development, Bruno leads Synergia’s Client Services and Brand Strategy teams.

Bruno’s focus on finding new avenues to make our clients grow and help them understand the complexity of the U.S. multicultural consumer market - with deep new insight, strategic new products, or through a new understanding of key targets - has been essential to the success of many client initiatives including MoneyGram, Walmart, HHSC, Bar-S, Elektra and MetroPCS.

For over a decade, Bruno has been helping companies to manage strategy development and implement large multi-national and multi-cultural brand-focused initiatives. During his tenure at FutureBrand, Bruno acted as Engagement Director for Cantv, a Verizon affiliate, and the leading telecommunications provider in Venezuela. He conducted global brand management studies for Telefónica, and directed corporate brand strategy development and brand architecture work for Rogers AT&T and Rogers Communications.

While working for McCann-Erickson in Canada, USA, Venezuela and Mexico, Bruno gained knowledge of other industry verticals: Media and Entertainment, Consumer Goods, Financial Services, Hospitality and Not-for-Profit. He worked with clients such as Constellation Brands, PriceWaterhouseCoopers, FleetBoston, and Atento.

Bruno has been a faculty member in the Advertising Department at The University of Texas at Austin, and a member of the University’s development and communications advisory staff. With three nationalities– Mexican, Italian and American Bruno iswhat we call a true multicultural partner.

Harvey Rosen

Quantitative Research Lead and Chief Statistician

Harvey has extensive expertise piloting strategic and tactical market research—including designing and managing state-of-the-art studies, preparing multi-faceted questionnaires and sampling/fielding plans, performing advanced statistical analysis, as well as reporting research results with creativity, strategic savvy and senior level management in mind.

Harvey Rosen‘s knowledge encompasses both consumer and business-to-business audiences. He has several decades of research experience on both corporate / client and consulting sides of the market research business. He has worked on over $100 million dollars of research in his career.

Harvey started at CBS and held several research positions including being a statistician for CBS News and Columbia House to being Director of Market Research at both CBS Records and CBS International. After more than a decade at CBS he started his own research company. He has also worked as a VP at Simmons Market Research Bureau Custom Studies, and SVP at Ruder-Finn (the once prestigious PR firm) and most recently EVP at Lieberman Research.

Throughout his career Harvey has enjoyed many great research challenges and gotten satisfaction in working in a variety of industries and with brilliant business leaders including: Advertising (JWT), Telecommunications (AT&T and MetroPCS), Entertainment (CBS), Financial Services (Citibank), Government (NJ Economic Development Authority), Industry organizations (SHRM), multicultural organizations (Goya), manufacturers of Apparel (Fruit of the Loom), Not-for-Profit (Komen, AHA), Packaged Goods (Nestle), pharmaceuticals (Glaxo), Retail (Barnes & Noble, Sheplers), Transportation (MTA & Port Authority of NY & NJ), Travel & Leisure (Starwood, UA), Technology (AOL, Toshiba) and many others.

Harvey’s education includes a Bachelor’s Degree from City College of New York, majoring in statistics; and an MBA from Baruch College of the City University of New York.

del Mar Clark

Multicultural Strategist and Go-to-Market Strategy Lead

del Mar brings over 25 years of experience in multicultural marketing, 15 of them at top U.S. multicultural advertising agencies assisting Fortune 100 brands reach a variety of ethnic segments.

Throughout her career del Mar has helped clients find incremental business opportunities by leveraging multicultural consumer trends and effectively targeting new consumer segments.

Some of her specific areas of expertise include the development of the multicultural portion of Annual Marketing Plans, conducting Share-of-Wallet Analysis to pinpoint business opportunities, and developing market prioritization recommendations specific to the multicultural consumer to make the best use of the smaller advertising budgets.

In the development of Total Market strategies, del Mar has partnered with multiple agencies, targeting all different ethnic groups, to deliver one cohesive body of work that leverages all segments and delivers on the brand's objectives. She has also trained Marketing Managers and Directors on the spectrum of multicultural advertising work.

Within the agency world, she has managed teams cohesively in the development of world-class campaigns, that are strategically on-brand; from teams comprised of strategic planners and creatives, to media planners / buyers to producers, del Mar has the unique ability to provide constructive feedback that delivers best-in-class work. del Mar has worked on brands such as, Walmart Corporate, Walmart Financial Services, Sam's Club, Target, Capital One, Bank of America, Western Union, Burger King, DPSG, The Health Network and QuePasa.com. In Spain, she worked in marketing positions for Kimberly-Clark, Bridgestone / Firestone, Hankook Tire and Simago Supermarkets. As a Multicultural marketer, del Mar has produced campaigns to reach Hispanics, African Americans, Asians and African immigrants.

Lila Valencia

Research Scientist and Demographer

Dr. Lila Valencia is a demographer and researcher whose work focuses on understanding and communicating demographic trends and processes taking place in the United States.

Lila has significant expertise analyzing large demographic databases, including U.S. Census, American Community Survey, Demographic and Health Survey, and other nationally representative surveillance survey data.

In addition to her sound expertise on demographic analysis, her experience includes over 10 years in quantitative and qualitative research in both the public and privates sectors.

During her tenure at Click-In she led research projects on a variety of topics, and specialized in verticals like retail (convenience stores), telecommunications, public relations and public policy. Her government work has focused on police and community relations, as well as legislative and governmental agency policy issues.

As a Research Scientist at the Office of the State Demographer in Texas she has been responsible for monitoring demographic and socioeconomic changes occurring in the State in order to keep policy makers informed about on-going issues that could impact the demand for state services.

Lila holds a BA in psychology from the University of Texas at Austin, a Master of Arts also in psychology from the College of William & Mary in Virginia, and a Ph.D. in Applied Demography from the University of Texas.

Our Leadership Team